"Toy Story" went on to make an astonishing $362 million worldwide, becoming the highest grossing film of 1995. TIM ALLEN: (As Buzz Lightyear) To infinity and beyond. And then they released the world's first fully computer animated feature, which was their dream, "Toy Story." As late as ten years after he bought it he was still considering selling. But he was in it for the longer haul, and it paid off, eventually. Actually, Jobs lost more than a million dollars a year for the first five years. So this was not a sure thing investment for Jobs. NEARY: Well, you know, it's hard to imagine now, because it is so successful, but Pixar really struggled in the beginning. And as Bob said – as Jobs said in a documentary about Pixar, he bought into that dream, both spiritually and financially. They wanted to create the world's first totally computer animated feature-length film. Now, it was kind of an accident, but it was also what the guys at Pixar really dreamed of doing. And when they showed at a computer graphics convention the whole industry went just wild. You know the sound right? It's with that lamp chasing the bouncing ball. So some of their guys designed something to show off what their computer could do. They sold them to government agencies and medical labs and things like that.Īnd they weren't selling very well. It was an animation company, but what it actually sold was high-end computers that did the animation. Steve Jobs resigned from Apple in 1985 and bought Pixar from George Lucas, the guy who made "Star Wars." And Pixar at that point was a lot like Apple. MONDELLO: You know, it actually wasn't all that strange. NEARY: So tell us, how did Steve Jobs get involved with an animation company? To talk to us about Steve Jobs' role in that animation studio is NPR's movie critic Bob Mondello. It also revolutionized an industry, it is known for polished exceptional products that meld technology and art, and is incredibly successful. While Steve Jobs name is practically synonymous with Apple, there's another company that bears his unmistakable mark.
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